Respect Summer is the next great OutKick brand “What good is the warmth of summer, without the cold of winter to give it sweetness,” John Steinbeck once wrote, according to Google. Guys, I cannot say it any louder for the back of the room: I am so damn proud of this community for how it embraced a test run of the ‘Respect Summer’ campaign that I came up with out of thin air as a huge f-you to the local weather guys who wish away summer because they make their fortunes off suburbanites getting emotional over the changing of seasons,…
Author: Michael
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