The cost of must-have sports rights keeps climbing, forcing media companies to make harder choices about what else they can afford. Fox’s decision to hold onto its current NFL deal through 2029 offers a window into that growing pressure. Fox Corp. CEO Lachlan Murdoch said during the company’s recent earnings call earlier this month that Fox would maintain its existing NFL deal and pricing through the 2029 season rather than renegotiate early. The company’s agreement runs through 2033, with the NFL holding a one-time right to terminate the deal after the 2029 season, covering the 2030 through 2033 seasons. Murdoch…
Author: Michael
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