Author: Michael

After a two-month surge fueled by the World Cup, TV usage cooled off in August as kids and teens returned to school and adults await the start of football season, according to Nielsen. But it was not enough to stop YouTube, which managed to buck the downturn, increasing its share of TV viewing 6% to a record 15.8% and maintaining its lead in Nielsen’s Media Distributor Gauge. While viewing among six- to 17-year-olds faced back-to-school headwinds, YouTube benefited from a 9% increase in viewing among adults 50 and older. Overall, total TV usage fell 4.4% during the month, though cable…

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As the calendar approaches Halloween, pop culture fans are used to being bombarded with the monsters, villains and freaks from horror classics of yore. This week’s Samba Weekly Wrap Report streaming chart is a study of familiar faces, ranging from some of those seasonal horror icons, like Carrie and Jason Voorhees, to Hollywood stars who are ever-present no matter what time of year it is.  Despite the familiarity of some characters further down the chart, we kick off this October Top 10 with a new spooky title. “Below,” the nautical Netflix monster series starring former teen heartthrob Josh Hartnett, sails…

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