Author: Michael

Political podcasts increasingly look and function like television. Distributed through YouTube and available on connected TVs, they compete with cable and broadcast news for political attention — raising a consequential question for the television business: Are advertising dollars leaving for the newer, sexier medium? TheWrap’s findings suggest that, at least for now, the growth of political podcasts is expanding the advertising market rather than simply siphoning dollars from TV news. That distinction matters as the midterm elections approach, with a record $11.6 billion in political-ad spending projected for the 2026 cycle — including $5.6 billion for broadcast television, according to…

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