YouTube has extended its lead in streaming with a record 14.2% share of TV viewership in July, a 6% month-over-month increase, according to Nielsen’s latest Gauge report. The platform’s momentum comes as the streaming category’s overall share climbed to 49% of TV viewership, an increase of 3.4% that was boosted by the final weeks of the FIFA World Cup. In comparison, broadcast and cable finished the month with shares of 19.5% and 18.7%, respectively. The former, which normally sees a 4% to 5% usage decrease in July, instead saw an increase of 1% driven by the World Cup. However, cable…
Author: Michael
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