Author: Michael

As the summer kicked off, streaming saw its share of TV viewership climb to a record 48.6% share in May. In comparison, broadcast accounted for 19.2% of TV viewership for the month, respectively. While broadcast sports viewership rebounded slightly (+3%), broadcast dramas (-13%) and sitcoms (-10%) were impacted by the conclusion of the broadcast season in the final weeks of the month. Meanwhile, cable accounted for 20.4% of TV viewership, which was boosted by the NBA playoffs but was not enough to offset a 16% drop in cable news viewership.  Source: Nielsen YouTube continued to lead the pack, climbing to…

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