Taylor Swift may be one of the biggest superstars on the planet, but there’s still one major stage she’s never stepped onto: the Super Bowl Halftime Show. Despite becoming a constant presence in NFL coverage thanks to her support of fiancé Travis Kelce, Taylor has never headlined the Big Game’s iconic performance, even though fans were convinced 2026 would finally be her year. So why hasn’t it happened? In an Oct. 6 appearance on ‘The Tonight Show Starring Jimmy Fallon,’ Taylor cleared up long‑running rumors, revealing that the NFL’s live entertainment strategist Jay‑Z regularly checks in to gauge her interest. But she says she’s too "locked in" on her fiancé to even consider it. That’s not the only factor. Taylor’s rise into full‑blown pop superstardom began around 2014 with the success of her album ‘1989.’ And during the same period, she held a Coca‑Cola endorsement, while rival Pepsi sponsored the Halftime Show until Apple Music took over in 2022. Reports surfaced she was approached once Pepsi was out, but at the time she was deep into re‑recording her albums after the sale of her masters to Scooter Braun. Now, with her catalog back in her hands, could 2027 be the year? Full Story: https://www.eonline.com/news/1428295/travis-kelce-on-what-taylor-swift-taught-him
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